Lululemon CEO Calvin McDonald said in a statement that the company looks forward to working with Mirror to “accelerate the growth of fitness in a personalized home.”
When taking classes such as cardio workouts, yoga and boxing, users can see key metrics such as their heart rate-per-minute (or BPM) and calories burned. Controlled by the app on your phone, the device comes with fitness bands, a stand and a Bluetooth heart rate monitor.
In a conversation shortly before Peloton went public last autumn, Mirror founder and CEO Brian Putnam told CNN Business that his company was taking a “different approach to competition.”
Putnam explained that she is building a product that can bend when trends change. The Mirror wants to become “the third screen of your life.” In other words, it is more about the ability to easily connect with users in their homes than about a specific app.
Putnam, a former dancer for New York City Ballet, opened a boutique fitness studio in 2010 inside a church in Manhattan. The studio’s components, called the Refine Method, focus on full-body, high-intensity interval training. This was a place Putnam could afford, but she had to install custom-built equipment that could be removed weekly for her Sunday morning services and rebuilt a short time later.
The idea for Putnam Mirror came after a pregnant entrepreneur struggled to fit workout classes into her schedule. At the same time, she noticed that customers in the refine method love working with mirrors. She tried to combine the two concepts.
Putnam told CNN Business last fall that the startup is expected to expand into other aspects of life, including health, fashion and beauty. “Fitness is one of the most content experiences at home,” she said at the time.
Lululemon said that Lotter operates as an independent company and, as CEO of Putnam, will report to McDonald’s after the transaction is completed.